Would You Like To Know How YOU Can Create a Steady Stream of New Customers by Joining Forces With Other Local Business Owners
And, in the process...
Make It Impossible to Spend Money on Advertising Without Having A Customer Walk Through Your Front Door Waving Your Ad...
The best part? You can do it for one-tenth the cost of what you are used to paying for traditional advertising methods.
Dear Fellow Business Owner:
It took me a while. But, I finally figured out that most of what I was being told about advertising from the so called "experts" who worked for the newspaper, yellow pages, and other local media outlets, was designed to do one thing: get me to sign a long term contract so I had to keep paying, month after month, regardless of whether my ad generated any new customers or not.
The thing that always irked me is: Why do I need to sign a long term contract? If this marketing campaign does what it says it is going to do - namely, bring me new customers - Why would I ever stop paying for it? This logic always guaranteed a blank stare from my "marketing expert".
Don't you despise spending your hard earned money on advertising when you can't even tell if it's working or not?
What would you give to be able to come in to work every morning and know, beyond a shadow of a doubt, exactly how many customers your current marketing campaign pulled in yesterday?
Wouldn't that make marketing fun?
For years I beat my head against the wall trying to figure out how to get my message out to people who I knew wanted and needed what I had to offer. Maybe your head has a few knots on it too from trying to figure out how to market your business...
Well, here's how you can STOP WASTING MONEY on traditional advertising methods, and get guaranteed results from every single marketing dollar.
By the time you finish reading this, you WILL know exactly how to deliver the perfect message at the perfect time to the perfect prospect.
The result? A steady stream of new customers for your business.
It's pretty clear by now. The writing has been on the wall for years, but right now, it is absolutely critical that your business has an online presence. The problem is - The internet is a confusing place when it comes to marketing locally. Online Marketing companies and webmasters love throwing around terms like:
- "SEO" = Search Engine Optimization
- "CPM" (in Banner Advertising Terms) = Cost Per Thousand
Bottom Line? - The only thing you really need to worry about is:
"CTD" = Customers Through Door
In the end, that's all that really matters, isn't it? Not how many people clicked your ad, or visited your website, but how many people walked through the front door of your business.
Period.
Let's Compare The Two Marketing Methods - Push vs Pull
Most advertising is fatally flawed because it is based on a PUSH model. You blast your message out to however many thousands of people you can afford to, and hope that someone who wants and needs your product or service is listening.
Doesn't sound very efficient does it? - It's not.
And it's doomed to failure.
Why? Because people never want what's forced on them.
Need Proof?
- TV commercials get whacked by TIVO
- Radio commercials get silenced by the iPod and XM Radio
- Newspapers disappear as people get their info on demand
- No one under 23 has ever even used the yellow pages...
The Market Has Spoken & The Message is Crystal Clear:
Don't Push - Pull
If you can deliver your message precisely when a potential customer is in need of your product or service - you are waaaaaaay ahead of the game.
The internet does that through local search (the process of searching for local goods or services online) very effectively. In fact, Local search is the second most popular online activity after e-mail. Here's a fact from ComScore that demonstrates the trend: Out of the 130 million monthly unique users of Yahoo last year, 89% of them came to Yahoo with a local intent.
So, now that we know where all those former newspaper readers and radio listeners are hanging out, the question becomes how can we reach them?
Simple - You have to play to win the search engine game.
Not So Simple - a good search engine specialist can easily cost hundreds of dollars an hour and search engine optimization has to be an ongoing process. As soon as you stop the process - you lose your top rankings in the search engines.
The Solution? - The eHub Local Savings Search Engine
While doing research on local search, I uncovered a rather interesting bit of data - that "Coupon" was the sixth most searched term online. More popular than Britney Spears, if you can believe that. That's when I knew I had stumbled upon a tremendous potential source of dominating the search engines AND in the process, Generating A Steady Stream of New Customers.
And guess what?
Coupons are easily the most trackable form of advertising ever invented. Little by Little a Formula Emerged. I just needed to create a local "savings search engine" where businesses could offer coupons online to local residents, who could then print them out or have them sent to their cell phone.
That is when the iQpon was born.
The iQpon is the tried and true coupon - turbocharged and streamlined for delivery via the internet.
iQpons are smarter than the average coupon - here's why:
1) Ad changes - Instant, Unlimited, & Free
You can change, update or modify your iQpon as many times as you want, for free. It takes about a minute total. A majority of small businesses are seasonal in one way or another and this is critical.
2) Exclusive - You will be the only business in your category
One crazy thing about the Yellow Pages is, your ad is crammed in with every other competitor in town. Unless you spend a small fortune on a huge ad it is very hard to differentiate your business. eHub offers exclusivity.
3) Guaranteed results - X cost = X customers
You want guaranteed results, not excuses. No one minds spending money on marketing when they know they are getting new customers. If the local bank is having a sale on dollar bills, eighty cents each, buy as many as you can.
Isn't that really what marketing and advertising is supposed to do?
4) Control over the Customers Purchasing Process
You need to be able to influence what people buy and when. Every business has dead times, as well as certain lower profit goods and services. If you can get people to buy during the afternoons when things are slow and labor costs are killing you, or to bundle lower cost services in to an attractive higher priced bundle, that money goes straight to your bottom line.
5) No monthly checks to write - No long term contracts.
The process is simple.
We charge you once for your complete iQpon Campaign.
There is a one time programming fee that covers everything needed to start your marketing campaign.
There are no upsells, upgrades, or options. We build you five pages on the local eHub site including a custom video promoting your business.
So how do you pay for your ongoing campaign? That's the best part.
You "pay" for your iQpon marketing program with Thrift Certificates.
Thrift Certificates are like gift certificates, except they are sold online, digitally generated, and delivered directly to local consumers who purchase them online at this web site.
The whole process is really pretty simple. You simply authorize us to sell a certain amount of Thrift Certificates each week that you then honor at your business just like you would a gift card or a gift certificate.
We then sell the Thrift Certificates to local consumers via the eHub web site for 50% Off. This revenue pays for your iQpon marketing campaign. Thrift Certificates can be any amount in value depending on the nature of your particular business.
Let's do the math.
Let's say you might normally pay $500 a month for a typical advertising campaign. According to the Small Business Administration, most small businesses operate at a 25% profit margin. So you actually have to generate $2000 worth of sales to create enough profit to pay for that $500 ad.
With Thrift Certificates, you are actually paying for your marketing campaign with your own goods and services. The average business supplies six Ten Dollar Thrift Certificates per week.
Thats a TEN to ONE cost reduction ratio.
Better still, every time a Thrift Certificate sells, a customer is going to visit your business to spend it!
Ok - Let's recap:
You pay a one time fee and we then create the entire eHub Campaign including:
An iQpon page where you can have two active iQpons available. Site visitors can print them out on their printer, or have them sent to their cell phone via SMS Text Message.
A business profile page, including the video we create of your business.
A Thrift Certificate Page where local residents can buy the Thrift Certificates, for half their retail value. (which pays for your ongoing campaign)
A business map / directions page.
If you are ready to get started, or have additional questions - simply fill out our info request form and we will be happy to help.
Click Here To Request More Info
Want more detailed info?
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